Mastering Challenges of Complexity, Speed and Volume (GFT-753A)

Tobacco product manufacturers confront a unique combination of challenges in their business environment. Western markets face declining overall demand, even as other regions represent growth opportunities. While global brand leaders have driven ownership consolidation that allows for broad distribution of popular established brands, new players are rising in Asia and Eastern Europe, leveraging investment in modern facilities to create cost-competitive brands across a range of quality/price categories. In past times, marketing and product innovation could be used to buttress revenues and protect brand equity; today, efficient, flexible manufacturing is a key strategic element for successful producers to leverage alongside their marketing strengths.